Today I’m going to show you how to grow your YouTube channel in 2020 This is the same step-by-step process that I used to grow my channel to 873k subscribers:
Let’s dive right in.
- Find Untapped Video Keywords
- Create Videos Optimized For Watch Time
- Optimize Your YouTube Videos
- Use Thumbnails That Stand Out
- Create (and Promote) Optimized Playlists
- Promote Videos To Your Audience
- Turn Viewers Into Subscribers
- Bonus Step: Rank Videos in Google Search
Step 1| Find Untapped Video Keywords
When it comes to YouTube, video keyword research is SUPER important.
Choose the RIGHT keywords?
Your videos rocket to the top of YouTube.
Choose the WRONG keywords?
Your videos get buried in the search results.
For example, one of the videos from my channel ranks 1 in YouTube for YouTube Views.
And largely thanks to that #1 ranking, that video generates 117k views every month.
With that, here’s how to find keywords for YouTube.
1. First, create a list of “Seed Keywords”
Seed Keywords are terms that describe super broad topics.
For example, if you were in the digital marketing space, your Seed Keywords would be things like,
- Social Media
- LinkedIn Marketing
- Facebook Page
- Content Marketing
And if you ran a fitness site, your Seed Keyword list would look like this:
- Fat Loss
- Kettlebell Workout
- Paleo Diet
- Cardio Workout
See how that works? These are broad topics that you can create videos about.
Now, to be clear:
You’re not going to optimize your videos around any of these terms (they’re too competitive).
But a list of Seed Keywords is SUPER helpful for the next step.
2. Next, Pop Your Seed Keywords Into YouTube Search
Now it’s time to turn a seed keyword into dozens of long tail keywords.
This works just like Google.
Pop a Seed Keyword into YouTube…
…and check out the keywords that YouTube suggests.
If you want to scale this process, head over to KeywordTool.io.
When you enter a seed keyword into this tool, it’ll spit out hundreds of terms from YouTube Suggest.
At this point, you should have a bunch of long tail keywords.
Question is: which keywords should you pick?
That’s what step #3 is all about…
3. Finally, It’s Time For YouTube Competition Analysis
Just like with Google, you want to optimize your videos around keywords that:
a) Get lots of searches
b) Aren’t super competitive
How do you find these magical keywords?
An awesome Chrome extension called TubeBuddy.
(VidIQ also works well)
This tool shows you stats for each keyword right in the search results
That way, you know whether or not a keyword is too competitive…
…BEFORE you make your video.
OK, so you found a keyword. Nice!
Now it’s time for the fun stuff: creating your video.
Step 2| Create Videos Optimized For “Watch Time”
YouTube’s #1 goal is to keep people on YouTube.
(After all, the more time people spend on YouTube, the more money they make from ads)
And that’s why YouTube’s algorithm puts so much emphasis on Watch Time.
Never heard of Watch Time? Here’s a simple explanation:
As you might expect, YouTube LOVES videos that rack up lots of Watch Time.
In fact YouTube has gone on the record saying that
– YouTube Creator Academy
In short| the more time people spend watching your video, the higher it will rank
The question is:
HOW do you create videos that keep people watching?
Let’s find out…
1. Publish LONG videos
I don’t care what the “experts” say.
Long videos perform better than short videos.
And there’s data to back this up. We conducted the largest YouTube ranking factors study ever (we analyzed over a million YouTube videos).
What did we find?
That longer videos tend to outrank short videos.
And this data confirms what I’ve seen with my own two eyes.
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